Freelance copywriter specialising in recruitment communications
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OK, I admit it, when it comes to blogging I'm weird (or am I?)

12/2/2016

2 Comments

 
From time to time, with the most recent time being earlier today, I get asked if I have time to write a few blogs for someone else. Well, not just someone else, generally for a business that I have no experience of, and on a topic that I have no interest in. I've even turned down writing a regular blog for a very well-known business entrepreneur. That might sound weird, but it's true. Let me explain why.

When blogs first became a thing, I, like millions of other people around the world, eventually joined the party. But, I made one hard and fast rule for myself - I am only going to write a blog if it is about something I am passionate about (for example, a rant about the quality of online recruitment advertising) or have experience of something that my wittering on about may benefit others who read it (my piece about being made redundant would be another example). That's my rule, in a nutshell. After all, wasn't the 'weblog' originally created to be the online log of the actual author of the piece? When and why did it turn into a piece of material that you commissioned an outsider to churn out on behalf of you or your business just to pad out your website or give the impression that you feverishly write a blog on a regular basis? Where's the authenticity, originality and personality in that?

The answer, to me at least, seems to be that the blog, having started out as an opportunity for the actual author of the piece to put their point of view out there in public for all to see, has now, in many instances, become nothing more than a page about something/anything related to your business to put on your website to try and drive traffic to it. And that's fine if that is your intention, but I will always turn down the opportunity to write such a piece because, as I say, to me, the blog, if it is to remain in existence, is, for me, merely an outlet to express my own point of view on a subject that I care about - hence this hastily typed missive that I hope has made you think. I mean, come on, how many more 'top tips', 'how to' and 'why you' type blogs does the world really need?

In summary, if you feel strongly about a subject; if you have been through something in life that you think might help others or you're simply so fired up and passionate about something relating to your business life then go for it, write a blog, but make it your own words. Don't commission someone else to do it for you just so that the hits on your website get a boost or it helps pad out a neglected section of that site. The online world already has more than enough of those articles floating about.

​Rant over. Comments welcomed.   
2 Comments
Gillian Jones link
12/2/2016 12:18:12 pm

I agree strongly with most of what you say, especially when the intention is to overstuff with keywords. However, having said that, I'd be out of work if everyone wrote their own blogs. I think that a lot of businesses don't have the time, or they simply can't write. And one thing I learnt early one was that you should never assume that everyone can write, because they can't. So I'm happy to be able to do it on their behalf. I simply don't earn enough at the moment to just write on things I have an opinion on, or have expert knowledge of. I am mostly a generalist and write on numerous topicsn that prior to research, I know little about, which is one of the many things I love about this job: the unpredictibilty and pure joy of learning something new everyday.

However, you make a valid point. They don't pay well either and that is a hiding to nothing. Sadly, there's always someone out there will to do it and that means it drives the price down. We have to put value on what we do, and make sure we make every effort to deliver quality.

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Alconcalcia link
12/2/2016 12:27:07 pm

Thanks for your input. I think if you've made it your niche, great. With me, it's recruitment communications. Writing advertising content that results in someone landing a great job is part of the reward I guess (I do much more than that but a lot of my work is job post related), also, like what you do, the variety of industries I get exposure to and the every day is different element.

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    About Me

    An experienced creative freelance copywriter and former recruitment advertising agency client services executive up to Director level, I have also worked in the advertising departments of national and regional newspapers and at a London Advertising Sales House. I set up my own copywriting business back in 2001 and work with a wide range of clients on a variety of press and online copywriting projects, the majority focused on recruitment communications. You can also find me on Twitter under my pseudonym '@RecruitmentCopy'

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