Let me help your people write better copy.
All too often these days, I see badly written online job ads littered with spelling mistakes and grammatical errors, not to mention dull cut & pasted bullet points. But, it needn't be the case. For the sake of investing a little time and money, you'll not only have happier, better informed people putting out punchier messages, you'll give your business the edge over your competitors and, who knows, maybe along the way impress one or two potential employees of the future who see your new and improved job ads appearing and, as a result, keep their eye out for suitable vacancies in the future.
"How to write better recruitment advertising copy" is a handy presentation consisting of 18 easy to understand slides which takes the would be writer of job advertisements on a journey through the entire thought process, right from the moment they decide they need to advertise. From thinking about tone of voice, creativity and structure, to coming up with an opening, avoiding clichés, putting 'screens' in your copy and more besides, it's designed to make recruiting managers really think about what they post online, rather than just throw something together and hope for the best.
Over the years, I've written literally thousands of recruitment ads for a whole host of organisations (in excess of 6,500 at the last count). I've also, in my time spent working as an Account Director at recruitment advertising agencies, delivered countless recruitment campaigns for a variety of clients in an array of industry sectors. Accordingly, it's pretty much ingrained in my mind how to approach writing each new bit of job ad copy. And now, I've put my thoughts on how to go about it together in an informative and easy to understand presentation.
Interested? For less than the cost of sending one of your people to a conference or on a one day course, you'll get a 'yours to keep forever and use as often as you like' presentation that will help you and/or your consultants write better job ad copy. Simply fill out the form and I'll get back to you.