Let me help you and your team write better job ads. 

Over the years, I've written literally thousands of recruitment ads for a whole host of organisations (in excess of 5,500 at the last count). I've also, in my time spent working as an Account Director at recruitment advertising agencies, delivered countless recruitment campaigns for a variety of clients in an array of industry sectors. Accordingly, it's pretty much ingrained in my mind how to approach writing each new bit of job ad copy. What I see all too often amongst recruiters however, is some who are not bad at writing, some who are terrible and some who see it as a chore they'd rather not take responsibility for. But, bearing in mind that a steady flow of good quality candidates is the lifeblood of any recruitment consultancy, surely it make sense to get all of your people up to speed with writing their own job ad copy with confidence and creativity, no?

"How to write better online recruitment advertising copy - a guide for Recruitment Consultants" is a presentation consisting of just 18 easy to understand slides which takes the would be writer of job advertisements on a journey through the entire thought process, right from the moment they decide they need to advertise. From thinking about tone of voice, creativity and structure, to coming up with an opening, avoiding clichés, putting 'screens' in your copy and more besides, it's designed to make recruiters (and support staff if relevant) really think about what they post online, rather than just throw something together and hope for the best.

All too often these days, you see badly written ads littered with spelling mistakes and grammatical errors, not to mention dull cut & pasted bullet points. And yet, it needn't be the case. For the sake of investing a little time and money in your consultants' futures, you'll not only have happier, better informed people putting out better messages, you'll give your business the edge over your competitors and, who knows, maybe impress one or two potential clients who see your new and improved job ads appearing online along the way.

So, if you're interested in, for less than the cost of sending one of your people to a conference or on a one day course, investing in a 'yours to keep forever and use as often as you like' presentation that will help your consultants write better job ad copy, simply fill out the form and I'll get back to you.