|Freelance copywriter specialising in recruitment communications||
It's always nice when people say good things about what you do. Here are just a few things that some of my clients have been saying about my work over the years.
"When we're maxed out in the agency and time's not on our side, who do we turn to for excellent copywriting? Alasdair of course! Sure, we get approached by other freelance copywriters, but there's only one we use on a regular basis - and that’s Al. We give him a brief, send him the JD and Person Spec and every time he comes back with a winner. Not only does he turn copy around quickly and effectively, our clients love the fact that between agency and writer we produce compelling and engaging copy. A recent assignment to attract a CEO for a London charity yielded 81 high quality applications. The job offer was made and accepted by a new CEO who already wants to work with us in the future! Whatever sector you're in, why waste your time pondering over a blank piece of paper? Just give Al a try. You'll be pleasantly surprised at what comes back."
Sue Sowerby, Managing Director, The Sowerby Group Ltd.
"Alasdair has been a very reliable copywriting resource during my time here at TMP. We use him on a number of big clients, including Network Rail, Transport for London and British Airways. We rarely get any feedback for amends and, if there is, it is dealt with respectfully and quickly by Alasdair, even to tight deadlines. I have no doubt we will continue to use his services in the future."
Adrian Carroll, Traffic Manager, TMP Worldwide
"Alasdair combines attention to detail and good listening skills with the ability to craft effective recruitment copy. He can always be relied on to deliver high quality work on time - something that makes him an invaluable resource to an agency such as ours. I would have no hesitation in recommending him."
Shaun D'Arcy, Partner, Lighthouse Adcomms
"Not only is Alasdair an excellent recruitment copywriter, he’s not scared of challenging our perceptions. More than just a freelancer, he really understands our business and our client needs. I would not hesitate in recommending him to other firms."
James Swift, Director, Beyond Interactive
Alasdair has been writing recruitment copy for us for over many years and never fails to provide copy that is to brief, timely and cost-effective. He asks the right questions, looks past the JD and PS and, coming from an account handling background, is happy to provide input and suggestions when appropriate. I would certainly have no hesitation in recommending him to other agencies."
Joe Rodgers, MD, WJP Floyd Recruitment AdvertisingI
“I worked with Alasdair on several occasions and he always exceeded our expectations. His attention to detail and industry relevant knowledge was second to none and he was a pleasure to work with. He engages with each brief with a unique approach and delivers precisely each time. I wouldn’t hesitate to contact Alasdair to write in a manner that captivates your target audience.”
Alia Majed, Managing Director, Gemini-Search
"I have used Alasdair’s recruitment copywriting services for several years now. He always delivers great copy, both in terms of quantity and quality, in a timely fashion. The majority gets approved with very little in the way of client changes, which is testament to his ability to get his head around what’s required quickly, and from my perspective, extremely painlessly!"
Louise Badelow, Owner, Plum Advertising & Marketing
"I used Alasdair as a copywriter for the contents of my recruitment website. I handed over my very long copy after a briefing over the telephone. Alasdair understood the brief very well, grasped the theme and creatively achieved the best possible web copy. He was on time, quoted reasonably and was very honest and transparent. He also kindly did the work before payment which I believe helps build trust and long term relationships. I would not hesitate to recommend Alasdair to anyone who is looking for copy writing skills for the web because he is reliable and trustworthy."
Parm Bhagidi, Managing Director, Appello Resource Limited
“I have worked with Alasdair on many occasions, both within corporate organisations and at my own independent company. He is an excellent resource - personable, creative and with high Integrity. I would have no hesitation in utilising his advice, experience or services – I would happily recommend him as a recruitment advertising copywriter to others.”
Penny-Anne Winter, Managing Director, PAW Associates
"Alasdair has undertaken several projects for us this year, including writing web content for a start up recruitment business, a 'refresh' for the new HB website and an edit for the James Caan Foundation. We always find him easy to deal with, timely in his delivery, competitive cost wise and above all, 'on brief'. I would certainly recommend him to anyone in the recruitment space."
Nicki Shepherd, Brand Manager, Hamilton Bradshaw
"Alasdair is a really reliable pair of hands and just 'gets it' when it comes to recruitment advertising. He can adapt his tone to suit the many briefs we throw at him and always does his research. Despite giving him very short turnaround times, he never fails to deliver."
Sally Alexander, Client Services Director, Ambleglow Advertising Ltd.
"Alasdair's so easy to work with. I email him a job description and less than 24 hours later I receive a well crafted bit of copy that really sells both the virtues of the role and our business. I would definitely have no hesitation in recommending him if you're looking for a specialist writer to bring your job ads to life. There are very few copywriters like him about"
Paula Cameron, Delivery Manager, YR Live and formerly Creative Operations Manager at AiA Worldwide
"I have worked with Alasdair for a number of years at several organisations during my career in HR/recruitment and he has always written excellent copy for any type of role I have thrown at him. Accordingly, I would highly recommend him to anyone looking for a copywriter that specialises in recruitment comms."
Alison Mulholland, HR Business Partner (Resourcing), Corporate Services, House of Commons
"Alasdair has undertaken various recruitment copywriting jobs for my company and we have always been happy with his work. If you want a copywriter that specialises in recruitment communications, rather than a generalist, I would be happy to recommend him”
Darren Simmons, Managing Director,Executives in Sport Group
"I have worked with Alasdair on a number of recruitment projects. Whether he is simply crafting a job posting from a dreadfully light brief and job description or pulling together website copy from material pulled from here, there and everywhere, he always delivers on brief, on time and on budget. What more could you ask for? Approachable, flexible and great to work with, I will continue to push projects his way and recommend him to anyone in my network."
Mark Beavan, Partner - That Little Agency
"Alasdair first helped me navigate the world of recruitment advertising when Telecoms recruitment was in its infancy and I had just started out. He helped create the brand and messaging of Triage back in 1994 and produced many adverts/campaigns, including an incredibly innovative one which, had we been so inclined, would almost certainly have been award winning. Not only is Alasdair excellent at what he does, he is someone I trust, who I realise I have known nearly all of my working life and whose friendship has helped shape my own thinking over those years. I have no hesitation in recommending him for either his creative or copy writing skills, or as a trusted advisor."
David Plummer, Founder and Managing Partner at Triage
"We use Alasdair regularly for recruitment advertising copywriting. His rates are good, he gets the job done on time and on brief - and he adapts easily to the style and tone of individual clients.”
Mike Heal, MD, WDAD Communications
"Alasdair is a joy to work with, and his ability to grasp a recruitment advertising brief with intelligence and understanding is refreshing. His writing style is adaptable and always pertinent, which means his copy manages to hit the nail on the head first time, every time.”
Paul Gaskin, Partner, Scope for Growth
"Alasdair is a talented copywriter, with lots of ideas and able to write in a variety of styles and tones. He is an affable chap and always adheres to deadlines, so copywriting tasks are always in safe hands with him."
Sally Thomas, Marketing Officer, Swansea University
"As a busy PR agency specialising mainly in the recruitment sector, using Alasdair has been like having an extra member of the team. He turns copy around ahead of even the tightest deadline and is happy to come up with alternative ideas and concepts. His knowledge of the recruitment sector is a real advantage and what's more he is fun to work with!"
Tracey Dunn, Director, BlueSky PR
"I used Alasdair on numerous clients, on many occasions and always found that I was more than satisfied with the quality and preciseness of the work he returned. Importantly, it was also delivered on time as Alasdair has an appreciation of the deadlines and pressure involved in account management. Most importantly, Alasdair was able to deliver copy that our clients were happy with."
Patrick Whittingham, Group Club Manager, Plus Fitness
“Alasdair created some fantastic recruitment campaigns that we ran for clients in Switzerland, South Africa, Holland, the UK, Germany and several other countries around the world. All were a success and one or two were shortlisted for awards. Most recently, Alasdair has produced press adverts for a US construction client recruiting for people in India, Russia,Vietnam and Dubai.”
Mike Winsley, Business Consultant, ADR Recruitment