When you need words for your job ads, website or other recruitment related projects
A creative freelance copywriter who paints pictures with words, I've specialised in recruitment communications for over 20 years and appreciate that the people you're trying to reach are led first and foremost by their emotions. It doesn't matter what it is. A job ad, a sales letter, a website - you need to make a quick impact or the opportunity has gone. Put simply, the reader of your message won't give you more than a few seconds to grab their attention, capture their imagination or interest them enough to read on. Indeed, every time you unleash a piece of advertising or marketing communication, you're making a statement about your company. You're projecting an image. And, you're being judged - constantly.
That's why it's essential you get it right. Spelling mistakes, bad grammar, typos, a cut & pasted offering with no allure whatsoever - all of these factors can be the fine line between success and failure. Ask yourself a simple question - what does your advertising and marketing say about you? Does it paint a positive picture? Is it consistent? Error free? Does it flow? Remember, when it comes to advertising, marketing, publicity and promotion, first impressions really do count.
What can I help you with?
Website content, press releases, newsletters, product ads, online or press 'copy only' recruitment ads, concepts, profile pages, micro sites, radio & video scripts, headlines, banners, 'stables' of ads for manuals, brochures, sales materials, pitch work, even articles about the Welsh flag! - whatever it is you need, you'll soon discover that I am a very useful resource to have up your sleeve. Advertising agencies use me as a 'bolt-on' service when it's busy or when they want to free up their in-house creatives time, but I'm equally happy working for organisations direct. I even get asked to carry out website reviews.
What's my turnaround time like?
It very much depends on the nature and size of the project, but my turnaround time is frequently less than 24 hours. And, if something is really urgent, I will always try and accommodate it. For more involved copywriting assignments, I will always discuss your requirements fully and quote a timescale and price for the job before starting it. I'm used to working to tight deadlines so don't be surprised if your copy turns up before you expected it
How much do I charge?
I work from home so my overheads are relatively low. A typical 'copy only' job advertisement starts at £35, a press release from £50. Concepts with headlines or several pages of web content etc. obviously cost more but, as I mentioned, I always quote before starting a job, so you will never be shocked at the price or deceived when you get the invoice. My day rate is £300 and rates are negotiable, particularly if a guaranteed volume of work can be expected over a certain time frame.
Are there any hidden extras?
In a word, no. You won't find any thinking time or navel contemplating charges hidden away on your bill, just good copy, fast turnaround, competitive rates and, most importantly - copy that's always 'on brief'.
Why not give me a try?
The next time you need an experienced copywriter (check out my 'about me' page for more details) who is never wide of the mark and who can help you with a variety of copywriting needs, email AlasdairMurraycopy@gmail.com and start making not just a much better first impression, but a lasting one too.