Ever wondered how your website looks and reads to others?
Maybe it's time you did
Whether you want it to be all singing and dancing, or it's there simply to serve as an online brochure, impress potential clients or woo candidates, your presence on the web has to make a good first and lasting impression. And yet, so many organisations focus more on the bells & whistles - the functionality, rather than the content, message and look of their site.
As well as having been presented with a 'template' to fill with words on many occasions, I've heard stories of a 'sister's boyfriend's mate' who 'knows a bit about the web' building a company's website because he was cheap. I've also known of instances where a technical wizard with no creativity has been entrusted to produce the finished product, design and all. And, last but not least, tales about web design firms taking ages to fail to come up with something that the client was happy with, only to present them, not with a finished website, but a hefty bill for their troubles.
You'll get an unbiased, objective opinion
If you have any concerns about the layout, content or look of your website, it makes eminent sense to get an unbiased review done by a creative professional. You may discover you need nothing doing to your site at all. Alternatively, you might need to ask your Webmaster to make a few minor tweaks here and there - maybe to the typeface, layout, positioning of certain elements and the menu bar. Or perhaps you'll need to consider an overhaul, but still be able to use a lot of the information that's already there on the site.
It will probably cost less than you think
Ah! The age old question - how much? It depends on the size of your existing site, but I'm confident it will cost less than you might imagine. And, for your one-off fee, you'll receive an impartial 'initial impression' website review covering content, user-friendliness and navigation consisting of a report that starts with my first impression observations and goes on to review each one of your menu/navigation bar pages individually. Then at the end of the document you'll get a summary giving my overall thoughts and recommendations
You'll be dealing with a professional
Having started my career in recruitment advertising in newspapers (I sold space for a national and a regional, as well as for a London media sales house where I represented over 100 newspaper titles across the UK) I moved into recruitment advertising agencies as a client account handler and worked my way up to Group Account Director level.
Along the way I handled some of the largest recruitment advertising accounts in the business and worked with organisations in a wide range of business sectors. Then, in 2001, I set up my own business as a freelance copywriter. Since then I have been involved in thousands of writing exercises, including reviewing and producing content for a variety of websites (see my website content page).
And this is how you'll benefit:
Practical suggestions, easy fixes, positional advice, layout concerns, my opinion about the written content and any buttons, whistles or bells you may have going on - you'll get all of this. I may suggest merging pages or deleting stuff, or even adding some bits. I won't know until I have seen your site! But, one thing's for sure - all my suggestions will be from the point of view of a first-time visitor looking for a user-friendly experience.
You can also rest assured that when you get your report back, if you're not happy with the advice I've provided, you needn't pay for it. That hasn't happened yet and I'm confident that it won't, but it's your insurance policy just in case.
Why not get an independent view about your website today? Call me on 07932 161392for an informal, no obligation chatabout how I might be able to help.
www.alasdairmurraycopy.com - because first impressions count